Sefa is the most respected musician D-Black, the CEO of Black Avenue Muzik, has ever collaborated with.
Sefa, the artist the music executive signed, is said to have shown him respect and humility ever since they began to collaborate as a team.
D-Black complimented Sefa’s modesty and commitment to work despite her stardom in an interview on 3 Music.
“Sefa spent 5 years with me… I couldn’t tell you anything negative… she is an introvert. When she comes on stage, she is a different person… Sefa has never, in the 5 years of knowing her, sent me a message without adding ‘please’ or ‘thank you.’ Never, till today. She goes like, ‘Boss, please thank you,” he detailed.
D-Black recalled how Sefa patiently waited three years on his label before she created the ground-breaking song “E Choke.”
“Sefa’s project took us three years to get her off the ground. The first was ‘Marry Me’ with Jupitar, you guys don’t know about it and the second one was called ‘Odo Yewu’ and the third one was called ‘Pepper’ with Bisa K’dei…the fourth song ‘Sugar’ was what made everybody gave her the attention she was waiting for. It was a process and that was like year two or year 3,” he added.
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